In 2023, the UK saw 68 % of adults download at least one new game app each month. That figure climbed from 54 % in 2020, a jump of 14 points in three years.
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United Kingdom: By the end of 2025, over 3.2 billion users worldwide will have downloaded a mobile game, and that number is projected to climb to 3.8 billion in 2026. The growth is driven by three clear forces: instant accessibility, micro‑transaction models that keep costs low, and a surge in...
